“It’s inappropriate:” New alcoholic Pop Shoppe drinks raise concerns about youth appeal

The Prevention Conversation: A Shared Responsibility Project

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New alcoholic Pop Shoppe beverages are sweetening shelves this summer, but some experts on alcohol policy are worried that the drink could be particularly attractive to youth.

The Pop Shoppe, a Canadian brand that sells retro-style soda in glass bottles, launched a “Hard Cream Soda” and a “Lime Ricky Hard Soda” this spring, with a seven per cent alcohol content.

The sweet, vodka-based drinks come in brightly coloured tall cans featuring the classic Pop Shoppe logo.

It isn’t the first brand to have a spinoff alcoholic beverage — Snapple has a “spiked” iced tea, for example, and Hires Root Beer makes a vodka beverage.

Ashley Wettlaufer, research co-ordinator at the Centre for Addiction and Mental Health, said the Pop Shoppe drinks have a “very concerning” potential to appeal to youth.

She pointed to the colourful, cartoon-like label, sugary taste and familiar “Pop Shoppe” logo — a soda brand many adolescents…

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Possible treatment for fetal alcohol damage after birth

The Prevention Conversation: A Shared Responsibility Project

best-vancouver-naturopathTwo commonly used drugs erased the learning and memory deficits caused by fetal alcohol exposure when the drugs were given after birth, thus potentially identifying a treatment for the disorder, reports a new Northwestern Medicine study.

The scientists also newly identified a key molecular mechanism by which alcohol neurologically and developmentally harms the developing fetus.

“We’ve shown you can interfere after the damage from alcohol is done. That’s huge,” said lead investigator and senior author Eva Redei. “We have identified a potential treatment for alcohol spectrum disorder. Currently, there is none.”

Redei is a professor of psychiatry and behavioral sciences at Northwestern University Feinberg School of Medicine and the David Lawrence Stein Research Professor of Psychiatric Diseases Affecting Children and Adolescents.

The Northwestern study was in rat pups, and the scientists are trying to raise funds for a clinical trial.

In the United States, 1 to 5 percent of children…

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ALberta Health Services: Trauma Informed Care

The Prevention Conversation: A Shared Responsibility Project

alberta-health-services-ahs-logo

Many of the people we interact with every day have been affected by overwhelming stress or traumatic experiences. Traumatic experiences change a person and can create turmoil within a person and in their life. This is especially true if events and/or conditions happen in childhood.

The consequences of trauma are far reaching and can be directly or indirectly linked to mental illness, addictions, chronic disease, suicide, and overall, a failure to thrive.

The purpose of the Trauma Informed Care (TIC) Project is to increase knowledge about trauma and the impact it has by creating connection, sharing knowledge and resources. TIC offers resources for individuals who help those impacted by trauma provide patient centred care.

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VOLUNTEERS NEEDED FOR STUDY OF BRAIN DEVELOPMENT

The Prevention Conversation: A Shared Responsibility Project

Screen Shot 2017-07-02 at 4.55.17 PMClick to download Recruitment Letter

VOLUNTEERS NEEDED FOR STUDY OF BRAIN DEVELOPMENT

Magnetic Resonance Imaging of Fetal Alcohol Spectrum Disorder

Christian Beaulieu, PhD; Carmen Rasmussen, PhD; Gail Andrew, MD; Derek Emery, MD

We are conducting a research study using advanced Magnetic Resonance Imaging (MRI) methods to learn about brain development. We want to determine if the brain develops differently in individuals with fetal alcohol spectrum disorder (FASD), and to understand more about the brain areas affected by alcohol exposure in the womb.

We are recruiting participants with an FASD diagnosis who are 5 years of age and older. The study involves an MRI of the brain (~40 mins), followed by cognitive testing (~35 min) done on an iPad. The study takes ~2 hours in total, and is conducted at the University of Alberta Hospital.

MRI does not use ionizing radiation (unlike CT scans or x-rays) and has no known harmful…

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