“It’s inappropriate:” New alcoholic Pop Shoppe drinks raise concerns about youth appeal

The Prevention Conversation: A Shared Responsibility Project

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New alcoholic Pop Shoppe beverages are sweetening shelves this summer, but some experts on alcohol policy are worried that the drink could be particularly attractive to youth.

The Pop Shoppe, a Canadian brand that sells retro-style soda in glass bottles, launched a “Hard Cream Soda” and a “Lime Ricky Hard Soda” this spring, with a seven per cent alcohol content.

The sweet, vodka-based drinks come in brightly coloured tall cans featuring the classic Pop Shoppe logo.

It isn’t the first brand to have a spinoff alcoholic beverage — Snapple has a “spiked” iced tea, for example, and Hires Root Beer makes a vodka beverage.

Ashley Wettlaufer, research co-ordinator at the Centre for Addiction and Mental Health, said the Pop Shoppe drinks have a “very concerning” potential to appeal to youth.

She pointed to the colourful, cartoon-like label, sugary taste and familiar “Pop Shoppe” logo — a soda brand many adolescents…

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