New Zealand: Warning labels on alcohol containers highly deficient, new research shows

The Prevention Conversation: A Shared Responsibility Project

warninglabelComparison of warning labels, from left to right: current “pea-sized” pregnancy warning labels (NZ beer can and NZ bottle), beer imported into NZ from Canada with much larger warning label (middle), mock-up of a warning label with more consumer information, and a current day NZ cigarette pack with a large pictorial warning. Credit: University of Otago

Current health warning labels on alcohol beverage containers in New Zealand are highly deficient, new research from the University of Otago, Wellington shows.

The researchers suggest that current voluntary labelling has not worked in New Zealand and mandatory standardised labelling which outlines major alcohol-related risks including pregnancy, drink-driving and cancer, are probably required.

The study found a total absence of any labels on some containers, on others there were “pea-size” pregnancy warnings, and there was a lack of detail generally about health risks, for example only 19 per cent warned about drink-driving.

The…

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