Science Daily: New light shed on link between alcohol marketing and increased consumption in young people

alcohol-store-booze-drinking-photo-natalie-sladeDate: March 15, 2019

Source: University of Stirling

Young people’s awareness of alcohol marketing — and their ownership of alcohol-branded merchandise — is associated with increased and higher-risk consumption, a landmark study has found.

Published in BMJ Open, the research — led by the University of Stirling and the Cancer Policy Research Centre at Cancer Research UK — revealed that 11 to 19-year-old current drinkers, who report high alcohol marketing awareness, are one-and-a-half-times more likely to be higher risk drinkers, compared to those who have low or medium awareness.

In young people who have never consumed alcohol, those who own alcohol-branded merchandise are twice as likely to be susceptible to drink in the next year, the research found.

Significantly, the paper reports that 82 per cent of young people recalled seeing at least one form of alcohol marketing in the month preceding the survey, with at least half estimated…

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