12th Annual Anishinabek G7 FASD Conference

The 12th Annual Anishinabek G7 FASD Conference will help participants understand relevant FASD issues and information.

About this event

The 12th Annual Anishinabek G7 FASD Conference is a 2 day conference and will help participants understand issues relevant to FASD including trauma, lived experience, transition to adulthood, FASD and the justice system, and how to help individuals with FASD improve social skills.

To register click on this link https://www.eventbrite.ca/e/12th-annual-anishinabek-g7-fasd-conference-history-to-hope-tickets-166546618419

		12th Annual Anishinabek G7 FASD Conference - History to Hope image



The Recovery Access Alberta Directory is a provincial navigation tool to help Albertans seeking recovery to source addiction treatment programs/services. RecoveryAccessAlberta.ca supports Albertans by offering a centralized access point to system-wide navigation, including all available and licensed treatment options, real time wait lists that are updated regularly, and a treatment matching tool.

Finding addiction, detoxification, harm reduction, peer support and supportive recovery housing can be overwhelming for those seeking help. It’s important to be able to compare all available options and choose a program or service that fits with your unique situation and meets your individual needs.

Addiction service seekers may be individuals, family members, social workers, employers, or other community service providers looking for immediate, best-matched and qualified care for an individual.

Start your search today and be connected with the organizations and services you’re interested in. Service providers will answer any questions you have and provide you with the assistance you need to make an informed decision regarding the next steps on your path to recovery. Those seeking addiction services will need to answer several questions about their situation – no identifying information is requested or collected. Once the matching tool is completed, you will receive a listing of the licensed or approved services that match your needs.

Any organizations that are required to be licensed under the Mental Health Service’s Protection Act (MHSPA) must upload a copy of their license and are subject to approval before their listing is made public. If you are a service provider and you meet this requirement, get listed now.

Retrieved from https://preventionconversation.org/2021/09/03/recovery-access-alberta-supports-albertans-by-offering-a-centralized-access-point-to-a-province-wide-addiction-treatment-matching-tool/



Feeny E, Dain K, Varghese C, Atiim G A, Rekve D, Gouda H N et al. Protecting women and girls from tobacco and alcohol promotion BMJ 2021; 374 :n1516 doi:10.1136/bmj.n1516

Gender transformative measures could curb the industries’ expansion into low and middle income countries, contain the burden of chronic disease, and promote gender equity, argue Emma Feeny and colleagues

Women have traditionally consumed less tobacco and alcohol than men because social and cultural norms have stigmatised their use of these products, particularly in low and middle income countries. The combination of changing gender norms, aggressive industry marketing, and continuing population growth in low and middle income countries, however, means that without urgent action, the number of women and girls consuming tobacco and alcohol is likely to rise substantially in the coming years.

This change has important implications for the burden of chronic or non-communicable diseases and injuries, for public health, service delivery, and—given the strong, reciprocal links between non-communicable diseases and poverty1—sustainable development. Consumption of tobacco and alcohol has repercussions throughout life, particularly when it begins at a young age, making it harder to stop or reduce consumption later in life. Such consumption increases women’s risk of developing cardiovascular diseases, cancers, and a range of other conditions (table 1). Risks can also be transmitted to the next generation: tobacco and alcohol use during pregnancy can have lasting effects on the health of children, who are also more likely to use tobacco and alcohol themselves if exposed to parental consumption.4, 5

Non-communicable diseases already account for over 70% of all deaths worldwide, but this huge and growing burden among women is often overlooked by global health stakeholders, who continue to view women’s health from a reproductive viewpoint. The biggest killers of women globally are cardiovascular diseases, cancers, and chronic respiratory diseases.6 People living with non-communicable diseases are also at risk of severe covid-19 should they become infected.7

Because tobacco and alcohol use are now steady or falling in many high income countries, producers have identified women and girls in low and middle income countries as a growing market.8,9 The global prevalence rates of smoking among women are decreasing, but trends among girls are concerning; in 123 countries, the prevalence of girls using tobacco is higher than the prevalence of adult women, and in some countries, such as Mozambique and Argentina, it is also higher than the prevalence of adolescent boys using tobacco.10 The proportion of men who drink is much higher than the proportion of women who do so, but the global gap between male and female drinkers is shrinking.11

These threats are well recognised, but calls for action to reduce the exposure of women and girls in low and middle income countries to the well honed tactics of the tobacco and alcohol industries have so far gone unheeded.9,12 If this continues, we can expect to pay a high price, with an increase in non-communicable diseases and undermining of hard won development gains. Developments in sex and gender research and practice provide opportunities to not only prevent a rise in smoking and drinking among girls and women, but to break down pervasive gender inequities while doing so.13

Sex specific impacts of tobacco and alcohol, and interaction with gender

To understand the association between women, tobacco, and alcohol, and better protect women and girls from tobacco and alcohol promotion, it is important to distinguish between sex—the biological attributes that distinguish male, female, and intersex; and gender—the social and cultural norms, identities, and relations that structure societies and shape our attitudes and behaviour.14

Click here to read to full open access analysis.

Retrieved from https://www.bmj.com/content/374/bmj.n1516



Topic: #WineMom: Humour and empowerment or binge drinking and mental health challenges?


In this webinar, participants will learn about ‘wine mom’ culture and how alcohol, particularly on social media, is used to subvert the idea of constant perfection that is often associated with motherhood. ‘Wine mom’ culture has grown on social networking sites, where mothers are using this community to discuss their experiences of motherhood in a perceived safe space. However, its growth on social media has also led to the commodification of this culture and the emergence of a counter-narrative that highlights the role that systemic and social structures play on women’s alcohol use and mental health.

We will discuss the ubiquity of ‘wine mom’ culture and its contribution to normalized images and meanings of modern motherhood that may have problematic sociocultural and health implications related to women’s alcohol consumption.

Learning Objectives:
1. Understand the role that social media plays in women’s alcohol consumption, particularly as part of ‘wine mom’ culture.
2. Recognize the dichotomy of ‘wine mom’ culture between support for women and women’s mental health and substance use challenges.
3. Identify how ‘wine mom’ culture relates to FASD prevention approaches, understanding motherhood as a supportive moment to help women reduce or stop their alcohol use.Time

Jul 28, 2021 11:00 AM in Mountain Time (US and Canada)

Click here to register.

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Survey of Professionals on a Public Health Approach to Substance Use-CANADIAN PUBLIC HEALTH ASSOCIATION

Please fill out this survey to help us better understand your perspective on a public health approach to substance use in Canada.

About the survey:

If you haven’t participated already, you still have time to complete the Canadian Public Health Association’s (CPHA) survey on a public health approach to substance use! CPHA is inviting you to participate in a survey to better understand your perspective on substance use. We are currently working on a project to develop tools, resources and learning materials to implement a public health approach to substance use, and we would love to hear from you to better understand your perspective and which topics and resources would be most useful to you.

Why should I participate in this survey? Participation in the survey is completely voluntary. We hope that findings will support the creation of tools, resources and online learning modules to support the implementation of a public health approach to substance use in Canada.

How long will the survey take? The survey should take approximately 30 minutes to complete.

When does the survey close? This survey will be open until July 28th, 2021.To participate in the survey, please follow this link: https://form.simplesurvey.com/f/s.aspx?s=5b51d4e1-febb-4c6e-8e17-34915933b491&ds=gChLxKhd3s.  



Alcohol is the most commonly used substance among youth in Canada. We wanted to know from young people what they think about the alcohol education that targets them. Alcohol Education Tailored for Youth: What We Heard provides guidance for developing educational resources for teenagers and young adults. 

In 2019, almost half of young people in grades 7 to 12 said they used alcohol. In the focus groups held for this project, young people told us that they want to make informed decisions about alcohol and know how to lower the risks to their health if they decide to use it.

The objective of the project was to build upon knowledge products previously produced by CCSA and co-develop tailored public education resources to support Canadian youth and young adults in making evidence-based decisions about alcohol. We wanted to make space for meaningful engagement with youth from across Canada to ensure the relevance and impact of our work.

Highlights of the report include:

  • Youth shared their perception that Canada’s current Low-Risk Alcohol Drinking Guidelines do not align with youth drinking culture.
  • Youth-targeted alcohol education ads need to focus on providing facts.
  • Youth use alcohol and partying with their friends as a reward system after working hard.

We encourage you to share this report and its knowledge products with your networks, partners and communities, as well as to connect them with CCSA and its resources at ccsa.ca. We also encourage everyone to work towards meaningful partnership and equitable engagement with youth to support the development of educational material that resonates with them and meets them where they are.

If you have any questions about these resources or CCSA’s work with youth and young adults, please email jreynolds@ccsa.ca


Retrieved from CCSA: Alcohol Education Tailored for Youth: What We Heard Report (preventionconversation.org)



This webinar will provide information to help you prepare for FASD Month in September and FASD Day on September 9, 2021. Information will be provided on Level 1 prevention efforts and how this intersects with CanFASD’s language and media guidelines. Information will also be provided on past FASD awareness campaigns and current CanFASD tools and resources you can adapt for your campaign. You will also hear from an individual with FASD and the FASD awareness campaigns they have been doing on the West Coast.

Click here to register.



This is a summary of the recent article #sendwine: An analysis of motherhood, alcohol use and #winemom culture on Instagram. For a complete understanding of the subject matter, read the full paper (available open access).


“I wine because they whine” is an example of the popular memes shared on social media platforms by women using the hashtag #winemom. These memes and jokes are used to convey women’s stress and frustration with the roles and expectations of motherhood. While associating alcohol with specific personas in the media (including social media) is not new, the rapid growth of #winemom memes in recent years deserves more attention than it has previously received.

In Canada (and many other countries), women of childbearing age (i.e., between the ages 18 and 35) are consuming more alcohol than ever before. Despites the potential health and social consequences associated with alcohol consumption, its use is increasingly being normalized as part of a stress management regime to cope with day-to-day life. Therefore, it is important to understand how the #winemoms phenomenon contributes to this process of normalization amongst women, namely mothers.


The researchers in this study analyzed the content of 40 Instagram posts associated with the #winemom hashtag. They paid particular attention to how wine was used to convey messages about what it means to be a ‘good’ mother and how it was used as part of socially acceptable self-care. They found that:

  • Wine was often paired with behaviours that are associated with being a good mother, such as meal preparation and cleaning the house.
  • Not all women can be wine moms. This persona is tied to being white, middle/upper-class, cis-gendered, young, and attractive.
  • The #winemom hashtag enabled women to connect with other mothers who shared their experiences of needing to cope with the motherhood role.
  • Businesses have realized that #winemoms represent a consumer group that they can sell goods and services to by pairing their products with the wine mom image. For example, marketable goods included matching infant/mother outfits with catchphrases like ‘They Whine, I Wine’, kitchen housewares such as hand towels, and meme-based drinkware with phrases like ‘Mom Juice’ or ‘Mommy’s Sippy Cup’.


This paper is the first of its kind to explore how alcohol consumption amongst women is shared using the #winemom hashtag on social media, particularly on Instagram. Understanding the popularity of the wine mom persona can help clinicians and health promoters to think critically about how women conceptualize the role of alcohol in their lives, specifically as a means of day-to-day stress management. The results of this study reinforce findings that the risk of alcohol use on women (and children) remains an important public health issue that warrants critical attention.

Authors: Kelly Harding, Lisa Whittingham, & Kerry McGannon

Journal: Substance Abuse: Research and Treatment

Read the full article (available open access)

Written by Lisa Whittingham

Retrieved from CanFASD Article Summary: Conceptualizing #winemoms in social media (preventionconversation.org)