A new report from the World Health Organization highlights the increasing use of sophisticated online marketing techniques for alcohol and the need for more effective regulation. It shows that young people and heavy drinkers are increasingly targeted by alcohol advertising, often to the detriment of their health.

Reducing the harm from alcohol – by regulating cross-border alcohol marketing, advertising and promotion is the first report from WHO to detail the full extent of the way that alcohol is today being marketed across national borders – often by digital means – and in many cases regardless of the social, economic or cultural environment in receiving countries.

Worldwide, 3 million people die each year as a result of harmful use of alcohol – one every 10 seconds – representing about 5% of all deaths. A disproportionate number of these alcohol–related deaths occur among younger people, with 13.5% of all deaths among those who are 20–39 years of age being alcohol-related.

“Alcohol robs young people, their families and societies of their lives and potential,” said Dr Tedros Adhanom Ghebreyesus, Director-General of the World Health Organization. “Yet despite the clear risks to health, controls on the marketing of alcohol are much weaker than for other psychoactive products. Better, well enforced and more consistent regulation of alcohol marketing would both save and improve young lives across the world.”

A digital revolution in marketing and promotion

One of the biggest changes in recent years to alcohol marketing is the use of sophisticated online marketing. The collection and analysis of data on users’ habits and preferences by global Internet providers has created new and growing opportunities for alcohol marketers to target messages to specific groups across national borders. Targeted advertising on social media is especially effective at using such data, with its impact strengthened by social influencers and sharing of posts between social media users.

One data source quoted in the report calculated that over 70% of media spending of leading alcohol marketers based in the USA in 2019 was through promotions, product placement and online advertisements in social media.

“The rising importance of digital media means that alcohol marketing has become increasingly cross-border”, said Dag Rekve of the Alcohol, Drugs and Addictive Behaviours Unit at the World Health Organization. “This makes it more difficult for countries that are regulating alcohol marketing to effectively control it in their jurisdictions. More collaboration between countries in this area is needed.”

Click here to read the full article.

Retrieved from https://www.who.int/news/item/10-05-2022-who-highlights-glaring-gaps-in-regulation-of-alcohol-marketing-across-borders


This comprehensive report details the full extent of the way that alcohol is being marketed across national borders – often by digital means – and often regardless of the social, economic or cultural environment in receiving countries. It highlights how increasingly sophisticated advertising and promotion techniques, including linking alcohol brands to sports and cultural activities, sponsorships and use of e-mails, SMS and social media, are being used to increase customer loyalty and gain new customers. It shows that young people and heavy drinkers are increasingly targeted by  alcohol advertising, often to the detriment of their health, and highlights the need for more effective national regulations and better international collaboration.


Executive summary:  Arabic | Chinese |  English | French | Spanish

Retrieved from https://preventionconversation.org/2022/05/18/who-highlights-glaring-gaps-in-regulation-of-alcohol-marketing-across-borders/


Upcoming CanFASD Webinars

Brain and Behaviour Changes with Low PAE

We have three webinars coming up in the next few weeks as part of our CanFASD Webinar Series. Read on to learn more!

Emerging Research in Action: CanFASD Trainee Webinar Series Part 1

Friday May 27, 2022 at 1:00pm EDT

The CanFASD Trainee program is a new initiative helping students and early career researchers across Canada become more engaged in and knowledgeable about FASD research and initiatives. Led by Dr. Kelly Harding, the trainees have had the opportunity to advance their skill sets and learn from the CanFASD Network.

Split across two webinar (May 27th and June 3rd), the eight trainees will now present on a research project that has recently been completed or is under way. This is a chance for you to learn what the next generation of Canadian FASD researchers are accomplishing, to hear new research findings, and to look forward to forthcoming study results.

May 27th presentations will feature Ella Huber, Sarah Moss, Chantel Ritter, and Devon and will be hosted by Dr. Kelly Harding. Register now.

Brain and Behaviour Changes with Low PAE

Wednesday June 1, 2022 at 3:00pm EDT

Recently, Dr. Xiangyu Long and Dr. Catherine Lebel published new evidence on the impact that low levels of prenatal alcohol exposure have on children. They used MRI images and parental reports of behaviour to show that even “low” levels of prenatal alcohol exposure (i.e. an average of one drink per week) resulted in weaker brain connectivity and more problematic behaviour compared to children without alcohol exposure.

In this webinar, Drs. Lebel and Long will be presenting on their newly published research, which has big implications for policy and practices. This webinar is hosted in partnership with the Saskatchewan Prevention Institute. Register now. 

Emerging Research in Action: CanFASD Trainee Webinar Series Part 2

Friday June 3, 2022 at 1:00pm EDT

In our second part of the Trainee Webinar Series, Shae Mulvihill, Celisse Bibr, Kirsten Morrisson, and Vannesa Joly will present on new and emerging research they are working on. This is a chance for you to learn what the next generation of Canadian FASD researchers are accomplishing, to hear new research findings, and to look forward to forthcoming study results. Register now.


Free Movie for National Access Ability Week in Canada (May 31, 2022)-Voices of Albertans with Disabilities

2022 marks the 6th annual National Access Ability Week in Canada. Voices of Albertans with Disabilities (VAD) is excited to host screenings of the Oscar Nominated Film Crip Camp. 

Grande Prairie! We invite you to join us on May 31, 2022 for a FREE movie at the Douglas J. Cardinal Performing Arts Centre (in Northwest Polytechnic). Doors will open at 6:30 PM and the movie will start at 7:00 pm. In order to best accommodate you, we do ask that you register ahead of time.  Tickets are limited.

Please select the ‘seating accommodation required’ if you will have an attendant, or require specific seating arrangements.

More information can be found on the event page: bit.ly/NAAWGrandePrairie

Watch the Crip Camp Official Trailer here!

Please email accessibility@vadsociety.ca if you have any other accessibility and accommodation needs, have trouble registering or have any questions.


Governance Board Recognition: Kathy Lambert

The NW Peace FASD Network is very grateful for the wonderful board members we have. We would like to recognize Kathy Lambert for Tim Hortons Volunteer of the Week. Kathy has been the executive director for Wapiti Community Support Association since 2018. Kathy joined the NW Peace FASD Network board as a director in 2021 as she was wanting to be involved in the great work the network is doing in the north. She has worked in multiple positions in the Human Service field in Northern Alberta. I am passionate about supporting people in getting connected to the resources they choose and to be successful in their goals. I believe in supporting individuals with FASD and their families to recognize themselves as supported valued members of our community.


Governance Board Recognition: Sterling Andrews

The NW Peace FASD Network is very grateful for the wonderful board members we have. We would like to recognize Sterling Andrews for Tim Hortons Volunteer of the Week. Sterling has been a member of the Northwest FASD Society board of directors since the summer of 2019. He is the Director of Programs for Care Human Services Ltd. which supports individuals in diverse and complex support needs in the Peace Region. In 2012, he and his partner relocated from the east coast to the beautiful Peace Country and has called the Peace River area home for the past decade. They are proud members of the LGBTQ2+ community and welcomed their first child into their life through adoption in early 2019. Sterling enjoys challenging experiences, spending time with family, and camping. He is currently working towards completing a Masters Degree in Business Administration. Sterling is passionate about seeing that services are offered to Alberta’s most vulnerable throughout the province including rural communities in the north. The work that the Northwest FASD Society’s board, staff, and contracted service providers provides in the community makes him proud to be a part of a team having such a meaningful impact.


Greaves, Lorraine, Nancy Poole, and Andreea C. Brabete. 2022. “Sex, Gender, and Alcohol Use: Implications for Women and Low-Risk Drinking Guidelines” International Journal of Environmental Research and Public Health 19, no. 8: 4523. https://doi.org/10.3390/ijerph19084523


Alcohol use is coming under increasing scrutiny with respect to its health impacts on the body. In this vein, several high-income countries have issued low-risk drinking guidelines in the past decade, aiming to educate the public on safer levels of alcohol use. Research on the sex-specific health effects of alcohol has indicated higher damage with lower amounts of alcohol for females as well as overall sex differences in the pharmacokinetics of alcohol in male and female bodies. Research on gender-related factors, while culturally dependent, indicates increased susceptibility to sexual assault and intimate partner violence as well as more negative gender norms and stereotypes about alcohol use for women. Sex- and gender-specific guidelines have been issued in some countries, suggesting lower amounts of alcohol consumption for women than men; however, in other countries, sex- and gender-blind advice has been issued. This article reports on a synthesis of the evidence on both sex- and gender-related factors affecting safer levels of drinking alcohol with an emphasis on women’s use. We conclude that supporting and expanding the development of sex- and gender-specific low-risk drinking guidelines offers more nuanced and educative information to clinicians and consumers and will particularly benefit women and girls.



Retrieved from https://preventionconversation.org/2022/04/25/sex-gender-and-alcohol-use-implications-for-women-andlow-risk-drinking-guidelines/