This webinar will provide information to help you prepare for FASD Month in September and FASD Day on September 9, 2021. Information will be provided on Level 1 prevention efforts and how this intersects with CanFASD’s language and media guidelines. Information will also be provided on past FASD awareness campaigns and current CanFASD tools and resources you can adapt for your campaign. You will also hear from an individual with FASD and the FASD awareness campaigns they have been doing on the West Coast.

Click here to register.



This is a summary of the recent article #sendwine: An analysis of motherhood, alcohol use and #winemom culture on Instagram. For a complete understanding of the subject matter, read the full paper (available open access).


“I wine because they whine” is an example of the popular memes shared on social media platforms by women using the hashtag #winemom. These memes and jokes are used to convey women’s stress and frustration with the roles and expectations of motherhood. While associating alcohol with specific personas in the media (including social media) is not new, the rapid growth of #winemom memes in recent years deserves more attention than it has previously received.

In Canada (and many other countries), women of childbearing age (i.e., between the ages 18 and 35) are consuming more alcohol than ever before. Despites the potential health and social consequences associated with alcohol consumption, its use is increasingly being normalized as part of a stress management regime to cope with day-to-day life. Therefore, it is important to understand how the #winemoms phenomenon contributes to this process of normalization amongst women, namely mothers.


The researchers in this study analyzed the content of 40 Instagram posts associated with the #winemom hashtag. They paid particular attention to how wine was used to convey messages about what it means to be a ‘good’ mother and how it was used as part of socially acceptable self-care. They found that:

  • Wine was often paired with behaviours that are associated with being a good mother, such as meal preparation and cleaning the house.
  • Not all women can be wine moms. This persona is tied to being white, middle/upper-class, cis-gendered, young, and attractive.
  • The #winemom hashtag enabled women to connect with other mothers who shared their experiences of needing to cope with the motherhood role.
  • Businesses have realized that #winemoms represent a consumer group that they can sell goods and services to by pairing their products with the wine mom image. For example, marketable goods included matching infant/mother outfits with catchphrases like ‘They Whine, I Wine’, kitchen housewares such as hand towels, and meme-based drinkware with phrases like ‘Mom Juice’ or ‘Mommy’s Sippy Cup’.


This paper is the first of its kind to explore how alcohol consumption amongst women is shared using the #winemom hashtag on social media, particularly on Instagram. Understanding the popularity of the wine mom persona can help clinicians and health promoters to think critically about how women conceptualize the role of alcohol in their lives, specifically as a means of day-to-day stress management. The results of this study reinforce findings that the risk of alcohol use on women (and children) remains an important public health issue that warrants critical attention.

Authors: Kelly Harding, Lisa Whittingham, & Kerry McGannon

Journal: Substance Abuse: Research and Treatment

Read the full article (available open access)

Written by Lisa Whittingham

Retrieved from CanFASD Article Summary: Conceptualizing #winemoms in social media (preventionconversation.org)



OTTAWA, ON, June 10, 2021 /CNW/ – Alcohol is one of the most commonly used substances among Canadians. According to the Canadian Institute for Health Information, hospitalizations due to alcohol-related harms and overall alcohol consumption increased during the early months of the COVID-19 pandemic. High-risk drinking and alcohol use disorder (AUD) have significant and widespread health, social, and economic consequences. The Government of Canada recognizes that the effects of problematic alcohol use present a serious public health and safety issue that affects individuals and communities across the country, especially within the context of the pandemic.

Today, the Honourable Patty Hajdu, Minister of Health, announced nearly $2 million over two years for three projects in Alberta and Newfoundland and Labrador to address alcohol-related harms, including AUD. The organizations receiving funding are Boyle Street Service Society, the McMan Youth, Family and Community Services Association and the St. John’s Women’s Centre.

These projects will support treatment through a managed alcohol program, other substance use disorder initiatives, community training, capacity and awareness building and wrap-around supports, such as improving housing access. Through these initiatives, the organizations will provide assistance to women, Indigenous peoples, and people experiencing homelessness.

The Government of Canada is committed to addressing alcohol-related harms more broadly through a public health approach.


“Alcohol use disorder is a health issue that faces considerable stigma. It is challenging for people living with AUD to get compassionate support, especially during COVID-19. By providing Canadians treatment options that meet them where they are at, this health condition can be successfully managed through these evidence-based programs. These organizations are doing important work, which are helping Canadians reach their recovery goals and live healthier lives.”

The Honourable Patty Hajdu
Minister of Health

“Together McMan and Aventa Center for Excellence for Women with Addictions will leverage this partnership to deliver an innovative program that recognizes the unique needs of women in Calgary who are struggling with substance use and addiction. The Journeys Program seeks to improve the continuum of care for women with addictions by providing pre-treatment outreach services, support during treatment, post-treatment wraparound supports, and community education. By engaging family and natural supports, the program strives to increase the overall well-being and long term sustainable recovery for women.”

Karin Matthiessen
Director of Services, McMan Youth, Family and Community Services Association

“The development and operation of the first managed alcohol program in Newfoundland and Labrador will fill a service gap in the province for women and gender diverse people whose lives are deeply impacted by alcohol addiction. This program truly reflects the principles of harm reduction, trauma-informed practice, and feminism that are foundational to the work of the St. John’s Women Centre. We look forward to making this a community-wide initiative, especially through the inclusion of lived experience in all aspects of the program.”

Laura Winters
Executive Director, St. John’s Women Centre

Quick Facts

  • Alcohol use is associated with more than 200 diseases and conditions (e.g., alcoholic liver cirrhosis, fetal alcohol spectrum disorder [FASD], cardiovascular disease and cancer) and alcohol-related harms cost Canadian society $16.6 billion in 2017, a higher cost than tobacco, cannabis, opioids or any other substance.
  • According to recent data, during the early months of the COVID-19 pandemic between March and September 2020, hospitalizations due to alcohol-related harms rose by 5%. Between October and December 2020, about 30% of Canadians reported that their alcohol consumption had increased since the start of the pandemic.
  • To further help people dealing with problematic substance use and tackle the ongoing overdose crisis, the Government recently announced in Budget 2021 an additional $116 million for the Substance Use and Addictions Program (SUAP). The funding would support a range of innovative approaches to harm reduction, treatment, and prevention at the community level.
  • This builds on $66 million invested in the 2020 Fall Economic Statement for community-based organizations responding to substance use issues, including helping them provide frontline services in a COVID-19 context. The projects announced today are funded from this commitment.
  • In January 2021, the Minister of Health announced federal funding of more than $1.5 million over three years to the British Columbia Centre on Substance Use (BCCSU) to develop the first National Guideline for the Clinical Management of High-Risk Drinking and AUD. The guideline will help Canadian health care providers quickly identify and address harmful drinking, and treat and support patients throughout their lifetime.
  • On June 8, 2021, the Canadian Institutes of Health Research launched a catalyst grant funding opportunity in the area of alcohol research to inform health policies and interventions. It will support projects related to alcohol policies, prevention, harm reduction and treatment of problematic alcohol use, and key populations and determinants of health.
  • The Government of Canada has also provided $1.5 million to the Canadian Centre on Substance Use and Addiction to update Canada’s Low-Risk Alcohol Drinking Guidelines. The updated guidelines will include recommendations for specific populations, for example youth, middle-aged people, women and older adults. In addition, the guidelines will provide information on health outcomes, such as illness, death and other harms related to alcohol use. The guidelines are anticipated to be updated by spring 2022.

Retrieved from https://www.newswire.ca/news-releases/government-of-canada-supports-projects-to-help-people-living-with-alcohol-use-disorder-838641095.html and Government of Canada supports projects to help people living with alcohol use disorder (preventionconversation.org)



Behavioural and technical competencies describe the necessary behaviours, skills and knowledge required for both regulated and unregulated professionals who work with people who use substances. 

The newly updated Competencies for Canada’s Substance Use Workforce, produced by the Canadian Centre on Substance use and Addiction (CCSA), have been revised in collaboration with subject-matter experts, advisory group members, consultants, and people with lived and living experience of substance use and their families and friends. 

The updated competencies toolkit with a new design and interactive web pages for ease of access is now available online. A new tutorial video series explains how a competency-based framework can be used for job descriptions, scope of practice, interviewing and performance management. 

As existing staff are re-deployed, new staff recruited and multidisciplinary teams mobilized to respond to growing challenges and evolving needs across mental health and substance use services, CCSA’s competencies, videos and tools guide organizations in using a competency-based framework for: 
* Interviewing
* Hiring
* Performance coaching and management
* Training
* Curriculum development
* Professional development 

To improve the quality of services for people who use substances, the Behavioural Competencies should be used together with the Technical Competencies, as well as the accompanying guides and tools on our website. We also recommend that organizations adapt the competencies tools and resources to suit local contexts, mandates, population needs and settings. 

To stay informed on further updates related to the competencies or workforce development, please subscribe to the workforce development mailing list.

Retrieved from Competencies for Canada’s Substance Use Workforce – Final Release (preventionconversation.org)



We are pleased to announce the release of Sex, Gender and Substance Use: A Special Issue book from the International Journal of Environmental Research and Public Health, edited by Senior Investigator, Lorraine Greaves, PhD.

The book features 17 articles, some by international contributors and some authored by the team at the Centre of Excellence for Women’s Health (CEWH), that integrate sex and gender factors and influences into substance use research with the goal of improving health equity. A range of substances, both legal and illegal, are included and many topics related to substance use are explored, such as, intimate partner violence, gender roles, pregnancy, and tailored interventions and treatment programs.


Retrieved from Sex, Gender, and Substance Use, Book Release (preventionconversation.org)



This online survey of public health, public safety, and other health and social service professionals was designed by the Canadian Public Health Association (CPHA) to help to better understand knowledge, beliefs/attitudes, and capacity (e.g., individual and organizational learning and training needs) related to a public health approach to substance use. Data from this survey will inform the identification of knowledge and capacity needs, and accompanying development of capacity-building tools and other resources. The results of this survey may also be reported in academic publications and at professional meetings or conferences. The survey should take approximately 30 minutes to complete.

For more information or to participate in the survey, please click here.

Retrieved from Survey of Professionals on a Public Health Approach to Substance Use (preventionconversation.org)



The full suite of stigma learning modules is now online. 

Overcoming Stigma now includes three modules, available in French and English. For the two new modules, the Canadian Centre on Substance Use and Addiction (CCSA) is proud to have partnered with the Community Addictions Peer Support Association. For people who use substances, stigma is a major barrier to wellness and good health. CCSA is committed to changing the conversation around substance use disorders and the stigma learning modules are intended to contribute to this goal. 

The suite includes: The Pain of Stigma: Recognizing Stigma and its ImpactsInsights on Substance Use: Understanding the Science on Substance Use DisorderStigma Ends with Me: Changing the Conversation about Substance Use 

Each module uses thought-provoking exercises and videos from experts in the field, including people with lived and living experience of substance use. The modules will help Canadians recognize the various forms of stigma and their devastating impacts. They explain some of the science behind substance use disorders. The modules provide the language we can use to talk about substance use disorder as a medical condition and not a moral failing. 

We can change the conversation. We encourage you to share these resources with your networks, families and communities, as well as connect them with CCSA and its resources. If you have any questions about the stigma leaning modules or our other work on stigma, please email stigma-stigmatisation@ccsa.ca.  

The first module, The Pain of Stigma, will help you:
* Understand what stigma is and the different types of stigma;
* Describe the impact of stigma on people with substance use disorder; and
* Recognize the importance of replacing stigmatizing language with person-first language.

The second module, Insights on Substance Use, will help you:
* Understand that substance use disorder is a health condition, not a choice or a moral failing;
* Recognize the many different paths to developing a substance use disorder;
* Describe how substance use affects the brain; and
* Recognize the role that trauma may play in the development of substance use disorders.

The third module, Stigma Ends with Me, will help you:
* Acknowledge that words matter when it comes to people seeking help for substance use disorders;
* Recognize stigmatizing language and adopt more positive word choices;
* Recognize that stigma is a barrier to recovery for people seeking treatment;
* Describe the positive impact of eliminating stigmatizing behaviour, attitudes and language; and
* Understand the importance of supporting people with substance use disorders.

Retrieved from CCSA Releases Two More Interactive Online Learning Resources (preventionconversation.org)